Is J the new K? Initial letters and brand names
نویسندگان
چکیده
منابع مشابه
Generating Appealing Brand Names
Providing appealing brand names to newly launched products, newly formed companies or for renaming existing companies is highly important as it can play a crucial role in deciding its success or failure. In this work, we propose a computational method to generate appealing brand names based on the description of such entities. We use quantitative scores for readability, pronounceability, memora...
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What are brand names? This question has fascinated marketers and researchers for decades and has been addressed from various perspectives. There is the marketing view that brand names are part of the actual product and services (e.g., Javed, 1993); there is the branding view that brand names are linguistic symbols associated with a set of new meanings (Aaker, 1991; Keller, 1998); there is the s...
متن کاملBrand Suicide? Memory and Liking of Negative Brand Names.
Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names ...
متن کاملConfusing brand names: nightmare of medical profession.
OBJECTIVE India has more than 20,000 registered pharmaceutical manufacturers. Consequently, there is a flood of brand names to choose from. We conducted this study to analyse and sort out the multitudinous brand names thronging the Indian market, and identified those that could create a possible confusion. MATERIALS AND METHODS Recent issues of drug formularies like Indian Drug Review, Drug I...
متن کاملLetter-case information and the identification of brand names.
A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allo...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2016
ISSN: 1350-231X,1479-1803
DOI: 10.1057/s41262-016-0007-3